Empathy Mapping & JTBD Workshop Kit Now Available from UX Empathizer

Fast-moving teams often ship features quickly... but how often do they stop to ask:

• "What's really motivating our users?"
• "What frustrations are driving them away?"
• "What are they actually trying to accomplish?"

The truth is: even the best agile teams sometimes lose sight of the humans behind the tickets.

That's why we created the Empathy Mapping & JTBD Workshop Kit ...a hands-on, collaborative resource designed to help product teams deeply understand what truly drives user behavior.

Get Your Team Aligned Around Real Human Needs

This isn't just a template pack ...it's a full workshop toolkit built to turn user understanding into team alignment.

Inside, you'll find:

• Empathy Map templates
• A guided Jobs to Be Done Mapping Worksheet with behavior prompts + switch triggers
• A step-by-step Facilitation Guide for leading a collaborative workshop
• Bonus prompts to shift team discussions away from features and toward outcomes

What It Helps You Do

• Uncover hidden user motivations and anxieties
• Move beyond surface-level personas
• Turn support tickets and user interviews into strategic product insights
• Replace team assumptions with empathy-driven clarity
• Build team-wide buy-in around what really matters to your users

Why It Works

Empathy Mapping and JTBD (Jobs to Be Done) are powerful tools on their own ...but combined, they help teams capture both the emotional and goal-driven sides of user behavior.

Where empathy mapping surfaces what people feel and think, JTBD reveals why they switch, what they're trying to solve, and how your product fits into that journey.

This playbook gives you the structure and guidance to bring both tools together in a way that's collaborative, productive, and ready to plug into your next sprint or strategy session.

Who It's For

• Product Managers and Product Owners
• UX Designers and Researchers
• Startup Founders
• Agile Coaches and UX Leads
• Anyone tasked with making sure the team is solving the right problem

Pro Tip: These workshops are most powerful when run as a team. Invite stakeholders from sales, support, engineering, and product to co-create empathy ...and unlock team-wide alignment.

Ready to Download

The Empathy Mapping & JTBD Workshop Kit (PDF) is now available for purchase in the UX Empathizer? Toolkit.

Bring this into your next planning cycle, research debrief, or discovery sprint ...and start building what your users actually need.